It’s no secret that influencers are now handed a good portion of many companies’ advertising budgets. Whether PR companies want to get their products out there to the masses… Alternatively, they could want someone famous to endorse their latest must have item… Either way, social media influencers fit the bill. So with that in mind, today I’m sharing some tips for wannabe influencers. Read on for some tips, tricks and ideas to begin earning money via your social media platform.

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Tips For Wannabe Influencers

There are many things to consider when you decide to become an influencer. Today I’m going to run through some of the main items you need to be mindful of…

Build Your Audience Naturally

As tempting as it is to invest £1000 and buy ten thousand followers, it won’t help you reach your influencer goal. Most decent PR companies look at engagement as well as follower numbers. So if you have 10,000 followers but only 10 likes per post, they won’t want to work with you.

Use hashtags to find others in your niche. Engage with them and follow them. Usually they’ll reciprocate, but don’t be tempted to then unfollow them. They’ll only do the same, so it’s pointless following those you have no interest in.

Choose Your Niche Wisely

Influencers come in many shapes and sizes, so be conscious of where you place yourself. For example, if you have gained over ten thousand Instagram followers by sharing your Victorian home renovation… You may find you lose followers if you suddenly start sharing loads of weight loss products. There aren’t many influencers who weren’t famous first who can cover all niches.

Consider Collaborations Carefully

When you choose your niche, you’ll also create your own unique sense of style and brand. For example, if your account is 100% interiors and never features your face… Chances are a Skincare PR company won’t want to work with you.  Additionally, if your account is all Make-up tutorials, then it’s probably not worth pitching to a wallpaper company for collaborations.

Earning Potential

According to the BBC, someone with 10,000 followers can expect to earn £100 for 1 instagram grid post. Alternatively, an influencer with 30,000 followers can earn £750 for one instagram grid post. So based on this, it’s easy to see why so many people want to be social media influencers.

Additionally, you can always opt for review – style collaborations, rather than monetary ones. In this instance, a PR company or brand would send you out a product to feature on your social media account. They may also want you to use the “swipe up” function.

So with that in mind, it’s important to have an idea of exactly what you’re willing to do, and what your fee for each service is. (For example, you might be willing to share 5 grid photos of a complimentary weekend at a luxury hotel… But unwilling to do the same, in exchange for a new cheese grater).

Where To Find Collaborations

Once you’ve grown your audience and chosen your niche, there is plenty of earning potential on your social media accounts. This post on Medium.com outlines dozens of places you can go to find paid collaborations.

Declare Everything

In the UK, it is a legal requirement to disclose all paid or gifted collaborations. Most influencers do this using the hashtag #AD. Alternatively, you may decide to go with #AD #Gifted if no monetary payment was received.

Additionally, make sure you declare all of your income. If you’re earning money via social media, YouTube or blogging, for example, you have to register as self – employed and disclose it. Failure to do so will result in a criminal record, fines and possibly even prison time.

Finally, if these tips for wannabe influencers have been useful, check out this post.

Twenty years ago, real estate investment usually meant buying a run down house and flipping it to sell it for a profit. Alternatively, some investors would rent out their newly acquired properties. Nowadays, you can invest in property companies who do all of the hard work for you. So with that in mind, today I am sharing some things to consider before investing in real estate. I will cover aspects including house flipping, property investment and becoming a landlord.

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Things To Consider Before Investing In Real Estate

When I was a child, my Dad was always flipping a house. He was a joiner by trade and worked 8-5 through the week. As well as this, he spent a lot of his evenings and weekends working on the house he was currently flipping. This work was a labour of love, and he’d make a few thousand pounds on most of the properties. This came at a great cost though – he rarely saw his partner or children, and socialising was rare.

Things have moved on since then, and now you can be involved with real estate investment without being a millionaire or spending every spare minute fixing up a place yourself.

Using A Property Investment Company

If you have a lump sum of over $5000, you may want to consider real estate investment as a more viable option to house flipping. This option sees you handing over your money to an investor for a minimum of 10 years. So only consider it if you’re sure you won’t need the lump sum back before then.

On average, most investors will see a return of 6-15% on their investment. So if you hand over $10,000 you can expect to make anywhere up to $1500 during the 10 years your money is tied up. This Cardone Capital review explains the ins and outs of how it works far better than I can, so check it out to learn more.

The risks involved definitely set off alarm bells for me. So I don’t think I’ll be handing over any money to real estate investors any time soon.

Flipping Rundown Houses

If you are considering buying a run down property and then flipping it to sell on… Be sure you’re aware how much work is involved. Sure, a few coats of paint and some new flooring won’t cost that much in time or money. However, should you need to rewire the electricity or replace the plastering… The costs and the time involved will skyrocket quickly.

Additionally, flipping properties to sell on depends on you finding a buyer quickly. Otherwise, your expenses will eat up all of your profit. So it’s a gamble if you need to take out a mortgage or loan to purchase or fix up the house.

Rental Property

If you decide to keep the property and rent it out, you’ve got the added risk of finding good tenants. Additionally, you’ll be responsible for repairs and damages. You can get Landlord Insurance to cover these, but your premiums will go up with each claim, so it’s something to consider. The fact you will own the property and it’ll be some financial security is a big plus though. If I could afford to buy, renovate and then rent out properties… I’d definitely be opting for that when considering investing in real estate.

Finally, if this post on things to consider before investing in real estate has been useful, check out this post on saving for your financial future.

One of the most stressful things about being self employed is money. Some months are amazing, and I bring in enough money to do lots of work on the house and pay all of the bills. Other months, I can barely cover the bills. So with that in mind, today I am sharing some tips on making ends meet when self employed. I am by no means an expert on money or finances. Although I do have years of experience in juggling finances when self employed.

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Making Ends Meet When Self Employed

The first thing you need to do is work out the absolute minimum you need to earn to pay all of your bills at home each month. Make sure you remember to include things like food, petrol and prescription costs – not just the direct debits!

Secondly, you should set a realistic “pin money” budget. This is essentially a little money you are allowed to spend on treats and such like. Strict budgets are impossible to stick to without an occasional treat, in my opinion.

Next, work out how much of that is covered by other sources of income. This could include your partner’s salary, tax credits or rent paid by housemates, for example.

Reducing Outgoings

Once you can see how much you need to earn each month, you will know if you need to reduce your monthly outgoings. If you’re paying off overdrafts and credit cards, the interest rates may well be costing you a fortune each year. So it’s worth looking into self employed loans.

Additionally, there may be some expenses which can be stopped altogether. For example – Do you actually use that gym membership you’re paying £40 per month for? Additionally, make sure you’re not paying over the odds for your gas and electricity. It’s always worth shopping around for the best deal on your mobile phone too, of course.

Setting A Target

Once you have reduced your personal outgoings as much as possible, you’ll need to do the same for your business. Remember to plan ahead for your tax bill and national insurance contributions too. When you’ve done this, you’ll know how much you need to earn to make ends meet. This will be your monthly target. Now you have this figure, you’ll be able to realistically set your business goals.

Budgeting

Depending on how you “pay” yourself, it may be wise to set a buffer for quieter months. When I first became self employed, I would spend everything I “earned” the month it came in. I quickly learnt that this was not a good idea though. Once I had a quiet month, it was almost impossible to make ends meet.

The best thing to do is to only withdraw your “target” amount, and let the balance in your business account grow. This means that should you have a quieter month, you won’t need to panic as much. Additionally, should you have an unexpected business expense crop up, this buffer will be most welcome.

Finally, why not check out this post on business marketing hacks for inspiration to help your business grow.

Communications are a vital part of business strategy. They’re what companies use to build relationships with stakeholders. From the owners to the customers down to the colleagues rendering services. Unfortunately, not all are successful in this regard. Many do not understand the basics of effective communication and fall foul of poor business practices, which ultimately undermine their mission. Read on to find out just how badly some businesses are failing to communicate, and how it can be resolved.

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How Badly Some Businesses Are Failing To Communicate

As the following infographic reveals, the statistics around poor business communications are shocking. Companies are failing on practically every front. Firms, for instance, are finding it challenging to keep colleagues engaged. Figures reveal that a staggering 51 percent are present, but not engaged. With a further 16 percent describing themselves as “miserable.”

Externally, companies aren’t doing much better. Only 20 percent of chief operating offices in the study reported below say that they are equipped to deliver messages demanded of the modern market place. The rest are high and dry.

Good News:

The good news, though, is that there are a host of solutions that most companies will find easy to implement. Firstly, companies need to promote the core mission of the enterprise at every opportunity. Doing this will help show customers and colleagues what the firm stands for and why they can be excited about it.

Additionally, it’s essential for firms to promote their values on social media platforms. Which is something that many traditional enterprises are yet to explore.

If communication is a problem at your firm, take a look at the following infographic. It explains how companies are failing to get their message across and what they can do to improve the situation.

Infographic by University of Southern California

Finally, if this post on how badly some businesses are failing to communicate has been useful, check out my business category.

Chances are, you’ve found this article because you want some insight into the things small online retailers need to consider when setting up shop. So with that in mind, let’s jump straight in…

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Things Small Online Retailers Need To Consider

When it comes to setting up an online retail business, there are loads of things to think about. Firstly, there are the obvious things like stock, security and delivery of goods. Additionally, there’s the more specific things small online retailers need to think about. This may include packaging, correspondence, business premises and data protection.

Something else which needs to be thought about is customer targeting and customer retention. This is where master data comes into play. Read on to find out how using master data services could help your business.

What is Master Data?

Have you ever wondered how, when you do your online supermarket shopping, they remember what you’ve viewed and ordered before? That information is master data. Essentially, it’s historical data which helps retailers know what each individual customer is likely to want to buy.

When you’ve browsed a website, and added a dress to your basket but not bought it… That’s a pending transaction, so not yet historical data. Historical data will never change. It’s stuff customers have bought, or songs they’ve streamed, etc. Even if a product is returned, the transaction still happened, and this master data (MD) needs to be looked after. This is where MD Services come in…

What Are MD Services?

Master data services provide businesses with several important tools which help to retain customers, amongst other things. It logs transactions, improves security and validates data amongst other things. If you’re not 100% confident in making sure your online store, customer (and business) data is secure, it’s worth considering using a master data service.

Other Things Small Online Retailers Need To Consider

There are many individual things small online businesses need to consider. One thing which is critical to the image you present is the design and layout of your website. If you choose to use a 3rd party service like etsy or Shopify, you won’t be able to customise things as much as if you build your own website.

Website Design and SEO

If you are selling clothes, for example, you need to make sure your website loads images quickly, and that your layout shows images in the right size and format. For example, if you use WordPress to design your website, and the theme shows all images in portrait mode, all of your stock images will need to be shot the same, or they’ll look awful.

Additionally, if you are selling a service, your website needs to look professional and be search engine optimised. (SEO). If you’re not familiar with SEO, it’s worth considering getting some outside help. A website which is search engine optimised will rank better on google (and other search engines) than one which is not.

Finally, if this post on things small online retailers need to consider has been useful, check out my business category here.

If you’re the owner of a small business, an efficient workforce will be the most valuable tool at your disposal. As such, the way in which you manage the team is one of the most important responsibilities you’ll ever face. With that in mind, today I am sharing tips for managing your small business team. Read on for ideas to improve you’re business’ productivity and your team morale. 

Tips For Managing Your Small Business Team

Developing the right leadership qualities may seem to be a daunting task, but it can be far easier than you imagine. Here’s all you need to do.

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Step 1: Assemble the right team

Every aspect of the venture becomes easier to master once you’ve assembled a winning team. However, it’s not all about great candidates. You must consider the workspace environments that’ll be used too. Find the right blend of people with personality traits to reflect the brand in a winning fashion, and leading them will become very easy indeed. It should aid your individual workflow too.

Step 2: Invest in communication

Communication sits at the heart of all business ventures. There are several things you can do to improve yours. The introduction of shorter meetings is a very smart move that stops conversations spilling into other topics. When supported by team Apps and efficient project management, the results are phenomenal. A united team will naturally perform to higher standards.

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Step 3: Automate monitoring where possible

Automation can have a telling impact on the team’s performance, even in areas that you’ve previously overlooked. Streamlined DVIR management saves time for your staff while allowing you to track the situation at all times. This is particularly important due to the fact that drivers aren’t on-site. Combine this with tracking sales performance and office productivity to gain optimal gains.

Step 4: Encourage autonomy

Having invested time and money into recruitment, it’d be a shame to let yourself down now. Sadly, a lot of business owners prevent their employees from showing their potential. This is because they do not allow them to use their targeted skills and knowledge. As a leader, you need to ensure that all staff members understand the objectives. As far as methodology is concerned, though, let them show the way.

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Step 5: Promote development

In addition to their natural skills, employees need to develop new ones to meet new possibilities. Finding suitable interactive training for your team makes them stronger candidates. Moreover, it shows that their careers are progressing in the right direction. This in itself can evoke a big reaction from junior staff members. When this atmosphere spreads throughout the team, success is assured.

Step 6: Lead by example

As a team manager, it’s true that you need to do what’s right for the team. Nevertheless, they will naturally look to you for inspiration. Therefore, simply maintaining a positive mentality and work ethic can encourage team members to work harder. When added to the direct benefits that will be seen in your own productivity, it makes sense to invest in your look and performance. You will not regret it.

None of the above steps is difficult to master. So, as long as you have a comprehensive strategy in mind, your term’s performance will become better than ever. Finally, if this post on tips for managing your small business team has been useful, check out my business category. 

Chances are, you found this blog post if you have or are looking to start a craft Etsy shop. Etsy is the preferred platform for many crafters, after all. It’s the perfect site to share your creations and reach out to potential buyers. Regardless of whether you’re selling handmade cards or custom Christmas decorations. For many enthusiastic craft lovers, Etsy is not only a place to sell… It’s also a place of inspiration where you can follow other creative people, admire their work, and even buy from them.

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The idea behind the Etsy brand’s name came to the founder after watching an Italian movie. Indeed, ‘etsi’ means, phonetically, “oh yes” in Italian. Which felt at the time like a positive affirmation for side hustlers. Besides, in Latin, ‘etsi’ has an underlying meaning that hits the entrepreneurial nail of crafters right on the head: “what if”. Indeed, what if you could use the Etsy platform to launch your craft Etsy shop business? 

Expanding Your Craft Etsy Shop

However, you are going to reach a point where you need to expand your online presence outside of Etsy. While the selling and buying platform offers massive support to crafters, the opportunities to introduce your expertise and missions are limited. The page you can build on the site lets you present your shop, aka your products. What if you were to grow your business visibility online?  

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Creating an SEO-friendly website is vital to your visibility

While Etsy ensures your shop remains visible to search engines, things are going to be a little different when you choose to build your own website. Indeed, without expert SEO tips and advice, you’re going to struggle to get noticed by search engines. Your first priority is to define the most relevant keywords for your craft. Etsy is an excellent place to start, as you can check how competitors describe their products. Additionally, you can also get in touch with an SEO expert to discuss the best list of keywords for your business. 

Those keywords are going to be matched with searches on Google and Bing. An SEO consultant can offer in-depth crawling access – aka adding the technical factors that boost ranking – and provide support with the content creation. All of this will help raise the profile of your Craft Etsy shop.

You need to share more about yourself than ever before

Unlike Etsy, where you only need to create a shop page, your website requires a personal touch. Visitors need to know more about you to build their trust level. As such, the way you present yourself on your site has a major impact on your success.

Your about me page can’t afford to send mixed signals. It’s your time to shine. So you have to make it clear in your content that you have faith in your craft skills. Don’t use the page to explain to your visitors why you don’t compare with brand x or y. Instead, use the space to show them why you’re unique and why they need to buy from you. 

Tell your craft Etsy Shop’s story in a way that reaches out to your audience

Lastly, you need to boost your social media visibility. Telling your story online – the Instagram story function is the ideal place for it – lets you reach out to a broad audience group. Your choice of hashtag needs to be strategic; pick the most relevant and popular for your niche. 

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Building an online presence for your craft etsy shop business will take time. While Etsy is the ideal platform to start selling, building your brand requires an optimised website, a positive online personality and engaging story-telling skills. What if you could create an international craft brand? Finally, check out more of my business content here. 

Once upon a time, an “office” meant tube-lighting, grey carpets, watery coffee and a gurgling water-cooler. Nowadays workspace comes in many shapes and sizes. With workspace solutions spanning everything from virtual offices to multi-floor rentals… It can be hard to pick the right type of workspace for your company. With that in mind, today I am sharing Three popular workspace ideas. 

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Three Popular Workspace Options

If your neat and organized home office has served you well but you’re ready to move out, this list of the most common forms of office will help you make an informed choice.

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Virtual Office

A “virtual office” is a posh way of saying that you don’t have a physical office… But you pay to pretend to have one. Don’t worry, there’s no shame in this. Virtual offices like you could get from yourvirtualofficelondon.co.uk are proving extremely useful for gutsy startups and freelancers. Especially if they have to work from home at first, but crave the credibility that a ‘real’ office brings.

A virtual office will give you a business address. (Something more professional than your suburban home). As well as the convenience of professional mail-handling services. Phone answering is often an option, too. This includes a landline number, answered by a remote admin assistant who can divert calls to you. Unless your customer is also a private detective… It’s unlikely that they will ever know that you are anything but a well-established company.

Coworking

Flexible work hours are pretty standard these days. This is only one reason that startups are flocking to buy memberships at coworking spaces. These locations are spacious, and often really stylish. With the added benefit of a community-driven feel. 24/7 access allows members to come and go, to suit their own schedules and business needs.

You also get flexible leases, removing the risk of signing up for standard workspace. Additionally, you’ll have most of your day-to-day business and office management needs taken care of. Including managed IT, call-answering (at a fee) and of course great coffee. The co-working demographic is usually youngish and quite driven. This creates a competitive, collaborative atmosphere that many people find to be a powerful driver of innovation.

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Leased Workspace

Once your business is properly established…You may have specific requirements that most co-working and serviced office providers can’t meet. If you would like the opportunity to create the ideal office space for your business from scratch… (Complete with your unique branding materials on display). You may enjoy the freedom that a leased office gives. 

Leased office space only becomes an option for your business when… Future projections testify to the fact that your company will be around for a decade or more. Renting your own workspace may not be cost-effective until your business is making 6 figure profits. It takes time and effort to reach the stage where you can sign an extended property lease. This will effectively brings down the cost of your annual occupancy.

One thing to bear in mind when it comes to leasing workspace is… You will have to provide your own IT infrastructure. Additionally, you’ll need to take care of all essential office management tasks. Outsourcing may be your best solution until you’ve got your office humming.

Whether you’re a startup leader or CEO, finding the ideal workspace for your business is a tall order. These common office options will help you narrow things down a little.

Finally, if these Three Popular Workspace ideas have been useful, why not check out more of my business content here.

Back when I was on maternity leave and money was tight. So I was always looking for ways to increase my income. I was stuck at home a lot, so spent a lot of time looking at ways to earn money online. Today I thought I’d share some of the ways I made some extra money.

Ways To Earn Money Online

When it comes to finding ways to make money online, there are a few paths you can take. Firstly, you could consider making or selling a product. Additionally, you might want to consider buying goods and selling them on at a profit.

Making and Selling

I’ve always been very good at thinking outside the box, and pretty creative too. So it didn’t take me long to decide I wanted to start my own little empire. I’d been making my son cute personalised baby grows and bodysuits with iron-on transfers. I began listing them on online selling sites, but people kept wanting custom orders. In the end, I realised that it was a good idea to offer a t-shirt mockup. These allow potential customers to see how their design would look before they buy. It’s great if you are selling made to order products like I was.

My little enterprise was soon making a fair amount of money. I was mostly printing funny slogans onto babygrows and some bibs as well. I found it a great way to earn some money from home, without a lot of initial outlay.

Buying And Selling

Something else I did was buy bundles of baby clothes online, then split them up into individual lots. This was time-consuming but it did bring in enough to pay for the baby essentials, which nobody tells you cost the earth! I could be paying £10 for a bundle, then making £40+ for the items when I sold them individually.

This can be done with more than baby clothes too. There’s usually plenty of women’s clothes and shoe bundles available at great prices online. Make sure you check out selling sites and online marketplaces. Make sure you iron each garment and hang it up well, so you can photograph it in the best light. This will help to boost resale earning potential massively.

Additionally, if you like to peruse charity shops, you can snap up some bargains to sell on from those too. My tip is to keep an eye out for pieces which still have the original tags on, as these too go for more in most instances.

Surveys

While surveys aren’t for everyone, there are some fab websites and apps which allow you to earn as you complete surveys. Some pay out earnings in vouchers, so make sure you read the small print before joining up. Additionally, check out how many surveys you need to complete before you are actually eligible for a payout… You may find you’ve got to put in a lot more hours than you think. Some sites are better than others though, so shop around.

Finally, if you’ve found these tips on ways to earn money online useful, check out my business and blogging category for more.

Do you need to display some crucial information at an exhibition your business is attending? Maybe you run a retail store and you are looking for different ways to display your newest products and gather attention? Whatever your requirements may be, when it comes to the visibility of important information… Floor standing display stands are an excellent choice. With that in mind, today I’m sharing tips on choosing a floor standing display for your business.

Vast selection of floor standing display stands to choose from

A quick online search shows there’s a huge selection of floor standing display stands to choose from. Firstly, you can pick from a whole host of designs, materials and colours. Secondly, you then have the option of a stand that displays posters and items in a landscape layout or portrait. As well as all of the popular paper sizes, such as A3 and A4. Additionally, you can then choose between the likes of free-standing systems and contemporary cable displays.

You can also get display stands that have shelves so that you can show off one or two of your products in bespoke packaging. The options really appear limitless. This is great because it means you can find the perfect display stand for your requirements. A stand that accommodates your reason for needing it, that matches with your brand image and indeed your budget as well. Of course, it is not advisable to simply look for the cheapest floor stand you can find. Nobody wants to be presenting their business on poor quality, flimsy sighs, after all. However, with so many companies to choose from nowadays, you won’t struggle to find something that fits in with your budget.

The possibilities are endless with floor standing display stands

One of the great things about floor standing display stands is that they are extremely flexible. They can easily be stored and transported. This means you’re going to get a great amount of use from your display stand. One moment it could be taking prime position in your store, the next day it could be used at an exhibition or art gallery. They are also extremely easy to set up as well. You can change the display as frequently as you would like. There are no restrictions with this form of advertising and thus you are benefiting from a stand that you can continue to use for years and years to come.

This represents on way in which display stands can save you money when contrasted with other ways of displaying information. The lifecycle costs are extremely low. With other forms of advertising you often need to keep re-investing for it to stay relevant. That is not the case with a display stand, as you simply need to update the information that is put inside. You will also save when it comes to transport and storage costs, as well as labour costs – this is because the item is easy to set up as mentioned and thus no training is required. In addition to this, it is unlikely that the display stand itself is going to break the bank. You can find them for sale online at really great prices.

Image Credit 

Do you need something you can count on regularly?

There are a whole host of other advantages associated with display stands as well. One of these benefits is the fact that these stands are usually extremely strong and robust. Spending time choosing a floor standing display is important for those that are planning to use the stand on a regular basis. They don’t need to worry about needing a replacement in the near future. These stands also have a small surface area. They do not take up much floor space. This is great for small stores and spaces, which is often what you will have when taking part in a trade show or an exhibition.

Adapt your ad to suit you; a flexible marketing solution

As briefly touched upon, one of the main reasons why display stands are so highly sought after is because of the user’s ability to change the marketing ad to suit them. Display stands are entirely customisable. Firstly, you can print the adverts / information with any design you like. Secondly, you don’t even need to use a professional printing company. Additionally, you can do it yourself, which is great for those that are on a restricted budget. It also means that last minute changes can be possible. This is especially the case when you consider how easy this item is to set up – it will take you no more than 30 seconds!

All in all, display stands are extremely beneficial for all types of businesses. This is an item that everyone should consider investing in. After all, you are going to get a great deal of use out of your stand. You never know when you may need to display some important information or advertise something, and it is unlikely that a display stand will ever be an unsuitable method of doing so. Moreover, they present cost savings, are extremely flexible yet highly robust, and available in a whole host of designs for you to select from. This is the ultimate solution in the world of display.

Finally, I hope this post on choosing a floor standing display has been useful.