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How Badly Some Businesses Are Failing To Communicate

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Communications are a vital part of business strategy. They’re what companies use to build relationships with stakeholders. From the owners to the customers down to the colleagues rendering services. Unfortunately, not all are successful in this regard. Many do not understand the basics of effective communication and fall foul of poor business practices, which ultimately undermine their mission. Read on to find out just how badly some businesses are failing to communicate, and how it can be resolved.

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How Badly Some Businesses Are Failing To Communicate

As the following infographic reveals, the statistics around poor business communications are shocking. Companies are failing on practically every front. Firms, for instance, are finding it challenging to keep colleagues engaged. Figures reveal that a staggering 51 percent are present, but not engaged. With a further 16 percent describing themselves as “miserable.”

Externally, companies aren’t doing much better. Only 20 percent of chief operating offices in the study reported below say that they are equipped to deliver messages demanded of the modern market place. The rest are high and dry.

Good News:

The good news, though, is that there are a host of solutions that most companies will find easy to implement. Firstly, companies need to promote the core mission of the enterprise at every opportunity. Doing this will help show customers and colleagues what the firm stands for and why they can be excited about it.

Additionally, it’s essential for firms to promote their values on social media platforms. Which is something that many traditional enterprises are yet to explore.

If communication is a problem at your firm, take a look at the following infographic. It explains how companies are failing to get their message across and what they can do to improve the situation.

Infographic on how badly some businesses are failing to communicate
Infographic by University of Southern California

Finally, if this post on how badly some businesses are failing to communicate has been useful, check out my business category.

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