It’s no secret that influencers are now handed a good portion of many companies’ advertising budgets. Whether PR companies want to get their products out there to the masses… Alternatively, they could want someone famous to endorse their latest must have item… Either way, social media influencers fit the bill. So with that in mind, today I’m sharing some tips for wannabe influencers. Read on for some tips, tricks and ideas to begin earning money via your social media platform.
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Tips For Wannabe Influencers
There are many things to consider when you decide to become an influencer. Today I’m going to run through some of the main items you need to be mindful of…
Build Your Audience Naturally
As tempting as it is to invest £1000 and buy ten thousand followers, it won’t help you reach your influencer goal. Most decent PR companies look at engagement as well as follower numbers. So if you have 10,000 followers but only 10 likes per post, they won’t want to work with you.
Use hashtags to find others in your niche. Engage with them and follow them. Usually they’ll reciprocate, but don’t be tempted to then unfollow them. They’ll only do the same, so it’s pointless following those you have no interest in.
Choose Your Niche Wisely
Influencers come in many shapes and sizes, so be conscious of where you place yourself. For example, if you have gained over ten thousand Instagram followers by sharing your Victorian home renovation… You may find you lose followers if you suddenly start sharing loads of weight loss products. There aren’t many influencers who weren’t famous first who can cover all niches.
Consider Collaborations Carefully
When you choose your niche, you’ll also create your own unique sense of style and brand. For example, if your account is 100% interiors and never features your face… Chances are a Skincare PR company won’t want to work with you. Additionally, if your account is all Make-up tutorials, then it’s probably not worth pitching to a wallpaper company for collaborations.
According to the BBC, someone with 10,000 followers can expect to earn £100 for 1 instagram grid post. Alternatively, an influencer with 30,000 followers can earn £750 for one instagram grid post. So based on this, it’s easy to see why so many people want to be social media influencers.
Additionally, you can always opt for review – style collaborations, rather than monetary ones. In this instance, a PR company or brand would send you out a product to feature on your social media account. They may also want you to use the “swipe up” function.
So with that in mind, it’s important to have an idea of exactly what you’re willing to do, and what your fee for each service is. (For example, you might be willing to share 5 grid photos of a complimentary weekend at a luxury hotel… But unwilling to do the same, in exchange for a new cheese grater).
Where To Find Collaborations
Once you’ve grown your audience and chosen your niche, there is plenty of earning potential on your social media accounts. This post on Medium.com outlines dozens of places you can go to find paid collaborations.
In the UK, it is a legal requirement to disclose all paid or gifted collaborations. Most influencers do this using the hashtag #AD. Alternatively, you may decide to go with #AD #Gifted if no monetary payment was received.
Additionally, make sure you declare all of your income. If you’re earning money via social media, YouTube or blogging, for example, you have to register as self – employed and disclose it. Failure to do so will result in a criminal record, fines and possibly even prison time.
Finally, if these tips for wannabe influencers have been useful, check out this post.